Building relationships + truly caring is a formula for success

Whether or not you’re an NFL fan you’ll probably like this story.

Despite being one of the oldest NFL franchises (2023 was their 94th season), the Detroit Lions have never played in the Superbowl but came one game away from that honor this past week-end. They had some championship wins in the 50s, but most ensuing seasons have been lack-luster, yet they still had a loyal fan base.

Things started to turnaround when Coach Dan Campbell came onboard in 2021. He’s been credited with changing the team culture by inspiring his players and by building trusting relationships.

Coach Campbell has been known to make speeches that are passionate, sincere, and unifying. He’ll say things like:

  • Rely on the man next to you”
  • “Trust me as the head coach
  • Do you understand what you’re doing right now? What we’re capable of?”
  • All I think about is you guys”

He also understands the “magic dust”® of his players. Here are some excerpts from an article written by Somnath Mukherjee that talk about what led to the Lions’ successes:

  • Offensively, Campbell has implemented a strategic game plan that maximizes the strengths of key players
  • Campbell’s focus on player development has seen noticeable improvements in individual performances, contributing to the overall success of the team
  • Campbell has instilled a renewed sense of determination in the team
  • Campbell’s motivational tactics have fostered a sense of unity among the defensive unit, resulting in a more cohesive and effective playing style
And what we view as the biggest differentiator:

Campbell’s leadership off the field cannot be overlooked. His ability to cultivate a positive team culture and foster strong player-coach relationships has created a winning mentality within the organization.

Now that’s a winning formula (and that’s leadership!)


Mike and Jan

Success is the sum of small efforts, repeated day in and day out.

—Robert Collier

At PeopleTek Coaching, our expertise lies in guiding IT visionaries, propelling them to the zenith of their capabilities. With a potent combination of bespoke coaching sessions, forward-thinking methodologies, and deep-rooted insights from the tech sector, we empower both individual tech mavens and cohesive teams to thrive in the dynamic world of IT.

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