Outstanding people have one thing in common: An absolute sense of mission.
–Zig Ziglar

Last week we talked about VISION statements and shared that they are a dream or aspiration that provide us with direction. This week we’ll take it a bit deeper and talk about MISSION. Mission statements bring clarity to our vision; it represents what we must do to support realizing our vision, and it personalizes it for us.

Below are a few comparison examples of vision and mission statements:

VISION: Our purpose is to live and deliver WOW!
MISSION: As we continue to grow, we strive to ensure that our culture remains alive and well through our 10 Core Values:

Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble

VISION: To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
MISSION: Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

VISION: To empower every person and every organization on the planet to achieve more.
MISSION: Empower people through great software anytime, anyplace, and on any device, and to help people and businesses throughout the world realize their full potential.

VISION: Make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less. Brand Promise.
MISSION: We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels … Besides getting paid, the “company mission” is the most important thing for a Target employee.

Note: Target also stated that comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

VISION: Creating Worldwide, Individual, Team and Organizational Excellence
MISSION: Connecting leaders, teams and organizations to the coaching development and tools they need to be successful

As you read through them, did you think the MISSION statements added clarity each VISION? Does your workplace have both VISION and MISSION statements? Do you know how to support them?  Stay tuned!

Stay focused on the mission.
— Naveen Jain