A simple definition of persuasion is “something meant to get you to do or believe something”. As a leader, do you ever find the need to persuade a team member, colleague, or client to change their mindset, behaviors or actions? We’re guessing yes.

Persuasion and ​influence are key parts of leadership and are beneficial for helping others grow, for addressing conflict, and for obtaining buy-in for supporting workplace goals and change. They are also useful for improving cooperation, collaboration and for building strong and trusting relationships.

American social psychologist and author Robert Cialdini has identified six key principles of
persuasion required for leadership and daily interactions:

1. Reciprocity: A sense of obligation to provide support, return favors, or gifts
2. Commitment & Consistency: Remaining consistent with past choices and shared commitments impacting follow-through and repeat actions
3. Social Proof (Consensus): The actions and opinions of others are observed to help determine the best course of action
4. Liking: When you know, trust and respect someone you’ll more likely to be readily persuaded by them
5. Authority: We’re more open to those we perceive as experts or authority figures and can be persuaded by title or past experiences
6. Scarcity: When limited, opportunities seem more valuable, desirable and meaningful
   
   And an addition:
   
   
7. Unity: When there is a sense of being a team member, or having a common bond, the level of receptiveness improves 

Our connection with others is key for persuading and influencing others; don’t neglect building and maintaining relationships!