VISION = A dream or aspiration that provides direction and guides us to a place far away. It may be unattainable, but we can focus our attention and make strides for ideally getting there.

Having written VISION, MISSION, GOALS, and MEASURES is old “news”, but they are essential elements for achieving the results we (and our organization) desire. Not everyone has a vision statement and struggle creating one, so we wanted to share a few:

ZAPPOS: Our purpose is to live and deliver WOW!

AMAZON: To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

FORD: People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

MICROSOFT: Empower people through great software anytime, anyplace, and on any device, and to help people and businesses throughout the world realize their full potential.

DISNEY: To make people happy.

CVS: We will be the easiest pharmacy retailer for customers to use.

TARGET: Make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less. Brand Promise.

And ours:
PEOPLETEK: Creating Worldwide, Individual, Team and Organizational Excellence.

As you can see, some visions are very simple and to the point, and others add a bit more detail. There is no right or wrong vision statement as long as it’s a dream or aspiration that provides direction.

Do you have and support a vision statement? Is it understood and shared across the organization?

Good leaders have vision and inspire others to help them turn vision into reality. Great leaders create more leaders, not followers. Great leaders have vision, share vision, and inspire others to create their own.– Roy T. Bennett, author The Light in the Heart